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                                    <img class="rev_img" src="./images/Andy_Budd.jpg" /><br />
                                    Andy Budd
                                    <br />
                                    User Experience Director at Clearleft says:
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                                    &ldquo;Tomer and I got talking about the early stages of our careers, when we didn&lsquo;t
                                    have the luxury of doings things &lsquo;by the book&rsquo;. Through the IA Institute
                                    mentoring scheme I&lsquo;ve met several people in the same situation. For them,
                                    what makes UX work difficult isn&lsquo;t lack of skill...&rdquo; <span id="andybutton"
                                        class="moreButtons" onclick="popuper('andy');">more</span>
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                                    Sarah Bellrichard
                                    <br />
                                    Senior Vice President, UX Research & Design at Wells Fargo says:
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                                    &ldquo;A desire accomplished is sweet to the soul," -- Proverbs 13:9 (NKJV)<br />
                                    When I meet entrepreneurs, I find that most of them lack an understanding of creative
                                    processes and tools that they might use to create superior solutions. Almost all
                                    of them are too reluctant to involve other people, denying themselves access to
                                    deep reservoirs of knowledge, experience, and inspiration. I think that Gamestorming
                                    will be an invaluable resource to those who want to accomplish more...&rdquo; <span
                                        id="sarahbutton" class="moreButtons" onclick="popuper('sarah');">more</span>
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                                    Chris Hartshorn, Ph.D.
                                    <br />
                                    Vice President at Luxresearch says:
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                                    &ldquo;A great read. Full of tips and techniques. Like &ldquo;Don&lsquo;t make me
                                    think!&rdquo; it&lsquo;s the kind of book you&lsquo;ll want to pass on to the people
                                    you work with. I highly recommend...&rdquo; <span id="chrisbutton" class="moreButtons"
                                        onclick="popuper('chris');">more</span>
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                                    Mark Hurst
                                    <br />
                                    Founder of CreativeGood says:
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                                    &ldquo;If you only get one book on interaction design, this is the one. I picked
                                    up the second edition when I was just starting out as an interaction designer; it
                                    was a great...&rdquo; <span id="markbutton" class="moreButtons" onclick="popuper('mark');">
                                        more</span>
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                                    Matthew Harrison
                                    <br />
                                    UX Guru at Great Oaks Venture Capital says:
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                                    &ldquo;If you want to came up with something you usually have two options. Either
                                    you go with some kind of process (this way is usually good one if you want to have
                                    your back covered) or you go with unconventional methods (if you have enough money
                                    to cover your expenses in case of failure). The second approach is...&rdquo; <span
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                                        <br />
                                        <br />
                                        Top user review in amazon: </span>
                                    <br />
                                    <br />
                                    It is short, sweet, and straightforward. Whether that&lsquo;s good news of bad is
                                    something each reader will need to decide.
                                    <br />
                                    Some complain that The Elements of User Experience does not go deeply enough into
                                    a range of user experience issues. This may partially be the fault of the author
                                    and the publisher.
                                    <br />
                                    The value of this book goes well beyond web projects and the "user experience" world.
                                    Much of it applies to a variety of design projects...&rdquo; <span id="amazonbutton"
                                        class="moreButtons" onclick="popuper('amazon');">more</span>
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                                    <span class="side_heading">
                                        <br />
                                        <br />
                                        Top user review in GoodReads: </span>
                                    <br />
                                    <br />
                                    "Ready...Fire...Aim!"<br />
                                    How many times have you been involved in a Web site design effort that seems to
                                    fit this approach? Sadly, we all have such experiences in our lives.
                                    <br />
                                    This delightful little book provides user experience designers a conceptual model
                                    for producing Web sites.
                                    <br />
                                    This allows for a process that is rigorous, logical, and easily communicated. Tomer&lsquo;s
                                    Web site also includes other information useful to user experience designers....&rdquo;
                                    <span id="goodReadsbutton" class="moreButtons" onclick="popuper('goodReads');">more</span>
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                    <h1>
                        Andy Budd says:</h1>
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                            <br />
                            &ldquo;Tomer and I got talking about the early stages of our careers, when we didn&lsquo;t
                            have the luxury of doings things &lsquo;by the book&rsquo;.<br />
                            <br />
                            Through the IA Institute mentoring scheme I&lsquo;ve met several people in the same
                            situation.
                            <br />
                            <br />
                            For them, what makes UX work difficult isn&lsquo;t lack of skill, but not knowing
                            how to make headway in companies that don&lsquo;t appreciate the need.<br />
                            Pioneering UX and inspiring colleagues who&lsquo;ve never cared about design takes
                            improvisation, persistence and diplomacy.&rdquo;
                        </div>
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                    <h1>
                        Sarah Bellrichard says:</h1>
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                        <div class="x2">
                            <br />
                            "A desire accomplished is sweet to the soul," -- Proverbs 13:9 (NKJV) When I meet
                            entrepreneurs, I find that most of them lack an understanding of creative processes
                            and tools that they might use to create superior solutions.<br />
                            <br />
                            Almost all of them are too reluctant to involve other people, denying themselves
                            access to deep reservoirs of knowledge, experience, and inspiration.<br />
                            <br />
                            While the book claims to be aimed at both advanced game practitioners and newbies,
                            I think the book fits the newbie group much better than those with deep game experience
                            and skill. While the book deals with a lot of different conceptual issues, it&lsquo;s
                            surprisingly weak on drawing on very large communities for insights.<br />
                            I intend to tell my entrepreneurial students about this book. I&lsquo;m sure it
                            will help them.
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                    <h1>
                        Ph.D. Chris Hartshorn says:</h1>
                    <p id="chrisDetails">
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                            <img src="./images/Chris Hartshorn.jpg" />
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                        <div class="x2">
                            <br />
                            A great read. Full of tips and techniques. Like "Don&lsquo;t make me think!" it&lsquo;s
                            the kind of book you&lsquo;ll want to pass on to the people you work with.
                            <br />
                            <br />
                            I highly recommend it more bla bla Think things have to be complicated to be powerful?
                            Think again. In this clear, compelling (and beautiful) book, Tomer Sharon makes
                            the argument for simplicity. He shows us design as a process of thoughtfully crafting
                            a product that is just simple enough, but no more.
                        </div>
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                    <h1>
                        Mark Hurst says:</h1>
                    <p id="markDetails">
                        <div class="x1">
                            <img src="./images/mark hurst.jpg" />
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                        <div class="x2">
                            <br />
                            If you only get one book on interaction design, this is the one. I picked up the
                            second edition when I was just starting out as an interaction designer; it was a
                            great primer and filled in a lot of the missing pieces for me.
                            <br />
                            Now that I&lsquo;ve been at it a while, it&lsquo;s still the book I go to whenever
                            I have a question. I found the book reads well cover to cover, and also serves well
                            as a handbook. The info you need on a topic is usually well contained in a section.
                            <br />
                            <br />
                            Not only does this book cover the general principles and theory behind interaction
                            design, but also provides lots of real-world practical information.
                            <br />
                            The writers call on designers not simply to follow rigid interaction design rules,
                            but to create elegant, informative and respectful interfaces.
                        </div>
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                    <h1>
                        Matthew Harrison says:</h1>
                    <p id="matthewDetails">
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                            <img src="./images/Matthew Harrison.jpg" />
                        </div>
                        <div class="x2">
                            <br />
                            If you want to came up with something you usually have two options. Either you go
                            with some kind of process or you go with unconventional methods . The second approach
                            is what Gamestorming is all about.
                            <br />
                            First of all, you get the explanation of what playing game is all about.
                            <br />
                            <br />
                            This is very important part, because it will give you arguments when it comes to
                            convince other people to play a little bit instead of just "inventing" things through
                            regular process of "thinking".
                            <br />
                            It might be hard work to convince your co-workers to use this way of solving issues.
                            Many people find "playing games" a perfect example of wasting the time.
                        </div>
                    </p>
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                <div id="amazonParagraph" class="allPara">
                    <span id="amazonClose" class="allClose" onclick="closer('amazon');">x</span>
                    <h1>
                        Amazon top reviewer says:</h1>
                    <p id="amazonDetails">
                        <div class="x1">
                            <img src="./images/incognito.gif" />
                        </div>
                        <div class="x2"> <br />
                            It is short, sweet, and straightforward. Whether that&lsquo;s good news of bad is
                            something each reader will need to decide. Some complain that The Elements of User
                            Experience does not go deeply enough into a range of user experience issues. This
                            may partially be the fault of the author and the publisher. The value of this book
                            goes well beyond web projects and the "user experience" world. Much of it applies
                            to a variety of design projects. If I were to make a major objection to the book
                            it is not that it is too shallow but that it is conceived of as too narrow.<br />
                            <br />
                            Much of the audience that would find this book to be an important breakthrough would
                            never pick up a book that crams the word "User" into the title twice then gets in
                            two buzz words and says "Web." I don&lsquo;t think this is one of the most important
                            books about user experience or user-centered design. It is, however, a great basic
                            book on design strategy.
                        </div>
                    </p>
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                    <h1>
                        GoodReads top reviewer says:</h1>
                    <p id="goodReadsDetails">
                        <div class="x1">
                            <img src="./images/incognito.gif" />
                        </div>
                        <div class="x2"> <br />
                            "Ready...Fire...Aim!" How many times have you been involved in a Web site design
                            effort that seems to fit this approach? Sadly, we all have such experiences in our
                            lives. This delightful little book provides user experience designers a conceptual
                            model for producing Web sites. This allows for a process that is rigorous, logical,
                            and easily communicated. Tomer&lsquo;s Web site also includes other information
                            useful to user experience designers.
                            <br />
                            <br />
                            A more detailed explanation of that diagram and how it can be used to understand
                            the aspects and processes of intelligent user experience design form the core of
                            the book. Garrett begins with a lucid and succinct explanation of what is meant
                            by "user experience" and why it is important. He follows this with an introduction
                            to the diagram and chapters on each of its five planes: Strategy, Scope, Structure,
                            Skeleton, and Surface. He then ties it all together with a chapter that looks at
                            how these understandings can be applied to the actual development of Web sites.
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